About pudding

Cross-border trade, without the layers.

Market research, channel matching and compliance filings in one platform.

Cross-border opportunities keep growing. Sellers can be in Bangkok, Shenzhen or Taipei, and markets can be in Tokyo, Berlin or Los Angeles. But every border adds another layer of middlemen, information gets murky, fees stack up, and small and mid-sized businesses end up paying for it. pudding takes those layers away: market research, channel matching and compliance filings happen on one platform, and specialist work in each country is handled directly by local teams. We want every small and mid-sized business to trade across borders on the same terms as large companies.

Our principles

No guaranteed orders

We put you in front of the right buyers. Whether they buy is up to them.

Data with sources

Every piece of market data shows its source and check date. If we can't find it, we say so.

No gray areas

We do not help with tax avoidance, changing country of origin or under-declaring value.

No layers of referrals

One point of contact, one quote, with what is and isn't included spelled out.

Why a cat

Trading ships used to keep cats to guard the cargo. Pudding does the same: it looks after your goods when you set sail, and welcomes customers when you reach port.